CRAFT BEER PACKAGING REDESIGN
Neshaminy Creeks Mission Statement might be the favorite we've ever written. "To make every moment anyone spends with us as enjoyable as humanly possible. That’s what beer is for." NCBC reached out to us for a full re-brand for the 10-year-old brewery. We obliged with big time illustration and larger than life rock n' roll personality injection. Now, we function as their brand agency, continuing to work together for the long haul.
Client: Neshaminy Creek Brewing Company
Services: Graphic Design, Illustration, Art Direction
As we continued to build out the brand, we uncovered tons of tiny references and nods to the breweries history and it's place in Bucks County. We began to use the classic Pennsylvania keystone shape as a label frame for the core beer lineup, as well as a frame for new additional lockups to use on merch, sales materials and more. By the first year of this project, we'd developed out a brand new look and feel, tone of voice, new target demographics, sales material packages and close to 25 labels - and we're just getting started.
View more of our work at frieddesign.co & instagram
